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New name: SQUARE


The HSG Learning Center receives its name SQUARE three months before the opening. The name reflects the intention: SQUARE is a public place where people meet and exchange ideas. As of February 2022, Philippe Narval will take over as director of the SQUARE.

HSG Learning Center served as a working title during the project phase. The new name SQUARE reflects the meaning and purpose of the building in several ways: SQUARE is a public space where encounter and exchange are central. A place for inspiring encounters and lively dialogue across social, disciplinary and cultural boundaries. The name also picks up on the flexible layout of the space: The building’s floorspace is divided into a grid of 10 x 10 metre squares that can be combined as needed.

Content design
Now that the construction phase is complete, the focus is on the content of the SQUARE. The programme for the pilot semester, the spring semester 2022, is taking shape. “We attach great importance to a varied programme design under the direction of an artistic directorate as well as didactic-methodical support for the activities at SQUARE,” says Rector Professor Bernhard Ehrenzeller. The concept of an artistic directorate is unique in the university context. Until the opening in February 2022, Dr. Dominik Isler will be in charge of the planning of the programme as the Rector’s representative. At the beginning of the semester in the spring, he will hand over the artistic direction to the future Intendant.

New intendant direction by Philippe Narval
Philipp Narval takes on this challenging and unique task, having most recently served as Secretary General of the European Forum Alpbach, an interdisciplinary platform for science, politics, business and culture.


“I look forward to working with young people and developing talents. Universities are challenged to train young leaders in the best possible way, and the requirements are much higher than they were 30 years ago. The world cannot afford bad leaders,” says Philippe Narval.

The SQUARE website is currently under construction: